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Altitude

Altitude

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This October RedBird was honored with the opportunity to speak on the topic of “Scaling Quality in Boutique Fitness” at Club Industry, a large fitness industry trade show and conference that addresses the needs and trends of both the big box clubs and boutique studios.  As a former speaker at many large conferences, for me, this was a return to my old stomping grounds — and the Lee of my past and sharp memories of the years I traveled and spoke about corporate wellness came flooding back.  It was poignant because those memories reminded me of how, at that time, I longed to be making a more significant impact on people’s lives than I was able to achieve in the corporate world. I saw a need in the industry for a higher level of education, precision movement and community development for lasting change.  RedBird is a manifestation of what I had been longing to do, and now, ten years later, with the collaboration of Elisabeth and our amazing team, we have begun what I consider the most important work of my life.  

I say “begun” because this trip triggered a deep assessment for us of where we are in our business, and where we want to be. One of the important concepts we shared in our presentation was the need for business owners to get altitude from the day to day of their organization in order to understand where the business is and where it’s going.  This is a challenging task because, as small business owners, we often live in or are continually brought back into the trenches of our operations.  Elisabeth and I want a business that works for us, gives meaningful employment to others, and transforms the lives of both our clients and our team.  We have worked these past five years in developing systems to run our organization to create the consistent outcomes that we want.  Our systems run the business, and our people run our systems.  As we presented in Chicago on this very topic, we realized that the time has come for us to practice what we preach and truly take the leap that will allow the growth we envision to manifest. 
Elisabeth and I took time at this conference to get some altitude.  We realized that in order to not just literally survive, but also to thrive in this competitive environment, as well as maintain the quality of what RedBird stands for, it was time for me to merge more of my former skill sets with my present ones.  It is time for me to move fully out of the day to day operation to lead our team and build the relationships in the community that will give RedBird the stability it needs to impact meaningful change in the movement industry, and to be around for many, many years. 
At RedBird our mission is to use exercise as a catalyst to awaken, empower and transform the men and women we serve through the synergy of precise movement and thought. To realize this mission, we must have the altitude to scale our method with quality and lead our organization. 
When any of us give ourselves the time and altitude to rise above the daily rush of our days, we may see or feel or hear the call of some truth for our lives.  It may come in a whisper or, as in my case, a moment of knowing that the time is now.  Time again to take another leap and trust my gut.  We came back with a commitment to elevate my role at RedBird, which was long overdue.  This change will involve much less teaching and more leading and building the channels and structure of RedBird’s future of growth, stability and prosperity.   Elisabeth and I hope all of you will support these important changes, so that we can continue to enjoy the community of support and home of transformation, which RedBird embodies, for many years to come.     
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Sunrise over Lake Michigan.
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A visit with Patti, our RB client in Chicago who embodies the RB mission statement with the fitness journey we have had together.