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Monthly Archives: October 2017

Spooky Halloween Popcorn

By Molly Siegler

Halloween is a well-loved holiday for good reason. It sports spooky decorations, elaborate costumes and loads of candy. I’m cool with the first two elements, but giving in to the candy overload can really put a cramp …

Creating and Sustaining the WOW factor

By Lee Valley

Elisabeth and I recently presented at the 2017 Club Industry annual conference. This year’s presentation was about “Creating the WOW factor that enhances our customers’ experiences”. As we developed the presentation we compiled data about what creates …

To Count or Not to Count Calories

How MyFitnessPal changed my relationship with food.

By Lauren Badell

My Instagram feed is full of food. Actually, I think it is more like 60% food, 30% fitness and the rest, probably puppies. I get lots of great ideas from social …